Media Monitoring for PR Teams

Follow the journalists, outlets, and voices covering your brand, all in one Slack channel.

PR and communications teams live and die by timing. A reporter posts, a story breaks, a competitor gets coverage, and you need to know now, not at the end of the day. Follow Bot tracks the accounts that matter to your brand and delivers their posts straight into your team's Slack channel.

Watch the accounts that shape your coverage

Journalists post breaking takes on X and BlueSky, outlets publish to YouTube and Instagram, and conversations start on Reddit. Follow Bot covers them from one place.

What PR teams use it for

• Track the reporters on your beat and see their posts as they publish
• Watch the outlets that cover your industry for new stories
• Monitor spokespeople, analysts, and key voices in your space
• Catch competitor coverage so you can respond or pitch a counter-story
• Give each client or campaign its own channel with its own list

How it works

1. Add Follow Bot to your Slack workspace or Discord server.
2. Run a slash command for each journalist, outlet, or account you want to track.
3. New posts arrive automatically with the text, image, and a direct link.

Built for comms work

• Flat $10/month for unlimited accounts, so your full media list costs the same
• A separate list per channel keeps each client or campaign clean
• The whole team sees the post at once and can act together
• Rich cards show the post inline so you can share or draft a response fast
• First account free, 30-day free trial on unlimited, cancel anytime

Delivers to

Common questions